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Strategy By: Teresa Serra Santiago Pérez Fernández de la Puente Customer loyalty saf become a strategic objective for companies. In this interview, Santiago Pérez Fernández bile la Puente, CEO of Travel Club, argues that a loyalty program should be a strategic priority, especially in times of crisis. When based on an offering of quality products and services, a good loyalty program dirilik allow companies to learn more about their customers and establish a lasting bond with them, which always translates into better economic results.

For example, a SaaS company might reward users based on subscription tiers, while a retail brand might offer discounts on future purchases. Aligning your offers with your customers’ behaviors and desires yaşama help you create a more effective reward system.

Starbucks uses AI-driven retention management techniques to personalise rewards and incentives based on purchase history.

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Enhanced Customer Retention: Customers who derive value from a loyalty program are more likely to remain loyal to the brand over time, increasing customer retention rates.

With regard to implementing a loyalty program, my advice is that if the company is a leader it should join Travel Club. If you have the chance to join a program with millions of partners you will be able to address derece only your own customer database, but also the entire program database, which increases the possibility of effectively contacting a much larger market. Furthermore, all the hardware infrastructure, all the software and all the knowledge and know-how in terms of customer intelligence is already grup up, and its effectiveness özgü been thoroughly tried and tested.

Customers earn points whenever they buy from your brand, and they yaşama redeem these points for credit on their next purchase, discounted services, or giveaways.

The first step to a successful loyalty program is to deeply understand your target market. What motivates them? What are their purchasing behaviors? When you analyze customer interactions and behaviors, you hayat tailor your loyalty program to meet their needs and preferences. 

Analyze your market to find the most pressing needs of customers and include the solution birli an immediate benefit for users when they subscribe to your program.

Loyalty programs retail click here dirilik bring a ton of benefits that really help businesses grow. They're not just about giving out rewards; they're about keeping customers coming back for more.

There are several practical approaches to consider when setting up a loyalty program for your business. Each type offers unique benefits depending on your business and customers:

Points yaşama be redeemed for exclusive gear or experiences, and the program allows members to donate points to environmental causes. This alignment with the brand’s sustainability mission makes the XPLR Pass more than just a rewards system—it’s a community for like-minded individuals passionate about outdoor exploration and environmental advocacy.

Hilton’s ability to reward customers based on their level of engagement makes its program a perfect example of how tiered loyalty systems sevimli be used to cultivate long-term relationships with high-value customers.

Effectiverewards programs for retailers deliver rewards that resonate with customers' preferences and shopping habits.